Radisson Hotels & Resorts launched Creator Hub, a program for creators with 1,000–30,000 followers on Instagram and TikTok. Participants earn hotel stays, VIP Radisson Rewards, and more in exchange for content.

Roblox introduced Creator Rewards, a bonus program that rewards creators with Robux based on user engagement with their experiences.

Tubi announced Tubi for Creators, a new initiative to bring digital creator content to its 100 million monthly viewers.

Lowe's has launched its own creator network, Lowe's Creator. T

Best Buy announced the Best Buy Creator Program, giving creators, regardless of follower count, a way to partner with the brand and drive product discovery through Best Buy storefronts.

Press Secretary Karoline Leavitt announced that the White House will open the Brady Press Briefing Room to new media voices, including independent journalists, podcasters, social media influencers, and content creators.

Visa announced that it is officially recognizing creators as small businesses.

Yahoo is launching Yahoo for Creators, a groundbreaking program empowering content creators to publish, monetize, and expand their audiences across the Yahoo News network, boasting over 185 million monthly U.S. visitors.

ESPN launched the second iteration of its Creator Network.

Solo Stove has announced its inaugural Brand Ambassador team, aimed at 'connecting audiences to Solo Stove's passion for fire, cooking, and unforgettable moments.'

Allure has announced the Allure Creators Network, a curated group of beauty creators that includes digital-native creators, beauty journalists, beauty professionals, and more, all of whom will receive Allure credentialing.

Boston University has launched the Terrier Creator Program, a new initiative that allows undergraduate and graduate students to create original content for the university's official Instagram and TikTok accounts.