TikTok and Issa Rae’s HOORAE announced a partnership to bring exclusive micro-dramas (or what it is more broadly referring to as micro-series) to TikTok and PineDrama, TikTok’s recently launched standalone micro-drama app.

Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Pinterest is rolling out "Promote a Pin," a new feature that lets anyone instantly turn organic content into a paid ad, with no advertising experience required.

Threads is rolling out a new feature that publicly displays the number of recent views a profile has received.

Instagram added a highly requested feature: the ability to reorder Carousels.

Stanley, LinkedIn’s AI Content Advisor from Stan, has rolled out a major update, including a brand-new analytics dashboard that gives creators a clearer, more actionable view of their performance.

Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

Facebook shared updates on its initiative to reward creators who post original content and deprioritize unoriginal content.

Evereden, a Gen Alpha-focused skincare brand, launched Generation E, granting equity to three teenage creators: Madison Rae (14), Embreigh Courtlyn (15), and Kaili Asa (17). These creators gain ownership stakes and will participate in product testing, concept development, limited-edition launches, and community events

Bath & Body Works plans to dramatically expand its use of creators and influencers as part of its brand transformation. CEO Daniel Heaf shared during the company’s Q4 2025 earnings call that the brand will increase its investment in “influencer activity” tenfold, making it a core part of the company’s Consumer First Formula.

Pinterest and Amazon Influencers have teamed up to allow select Pinterest creators to link their Amazon Storefronts directly to their profiles, making it easier to promote products and earn affiliate revenue.

Threads is adding support for rich link previews for podcast video clips, a feature it hinted it was testing a few months ago.