Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

Facebook shared updates on its initiative to reward creators who post original content and deprioritize unoriginal content.

Evereden, a Gen Alpha-focused skincare brand, launched Generation E, granting equity to three teenage creators: Madison Rae (14), Embreigh Courtlyn (15), and Kaili Asa (17). These creators gain ownership stakes and will participate in product testing, concept development, limited-edition launches, and community events

Bath & Body Works plans to dramatically expand its use of creators and influencers as part of its brand transformation. CEO Daniel Heaf shared during the company’s Q4 2025 earnings call that the brand will increase its investment in “influencer activity” tenfold, making it a core part of the company’s Consumer First Formula.

Pinterest and Amazon Influencers have teamed up to allow select Pinterest creators to link their Amazon Storefronts directly to their profiles, making it easier to promote products and earn affiliate revenue.

Threads is adding support for rich link previews for podcast video clips, a feature it hinted it was testing a few months ago.

H&R Block has launched Creator Suite, a platform designed to help creators manage their taxes and finances. The platform is a revamp of its DIY Online filing system, with features tailored specifically for creators.

Snapchat is getting into Creator Subscriptions. Starting February 23, a group of US creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson will begin offering paid subscriptions. Expansion to additional Snap Stars in Canada, the UK, and France will follow in the coming weeks.

Threads appears to be testing a new integration with Netflix. In the Love Is Blind community, specific card episodes are now featured at the top of the feed with a “Watch” button that deep-links directly into the Netflix app.

Threads, Instagram’s X competitor, is officially beta testing “Dear Algo,” an AI feature that lets users shape their feeds by telling Threads what they want to see more or less of.

TikTok Shop has launched Shoppable Photos. Creators and brands can now make photo-based posts shoppable by uploading two or more images and tagging them with direct product links. Like Shop videos, these posts appear across the For You Feed, Search, and the Shop tab, letting users view product details and purchase directly through TikTok’s in-app cart.