The creator marketing industry is set to hit $500 billion by 2027, according to Goldman Sachs. The sheer amount of money flowing into the space reflects the impact creators are having on businesses today and their growing influence on purchase decisions across every demographic.

LinkedIn has upgraded its analytics with two new metrics for creators: Saves and Sends.

Back in August, Kajabi announced a major milestone – it has paid out $10 billion to creators, just months after hitting the $9 billion threshold, 100% of which has gone directly to creators.

Instagram has officially launched a native iPad app, which has long an afterthought for the platform.

LinkedIn announced a new integration with CapCut, the ByteDance-owned video editing app. In a LinkedIn post, Lakshman Somasaunder, Senior Director of Product at LinkedIn: Video, Games, and Moonshots, along with Ramya Kedlaya, Senior Product Manager at LinkedIn - Video, shared the update.

Here's a framework for a phased UGC strategy that maps consumer psychology, content types, and campaign objectives to every stage of the Black Friday to New Year shopping journey.

Instagram announced a new school experience for US college students. After verifying their student email through UNiDAYS, students can add a school banner to their profile and access a directory of confirmed classmates, organized by graduation year.

Instagram's Send a Preview feature has been spotted again. It allows creators to share a preview of a Reel with friends before posting, which also generates a draft of the Reel. Unlike a published post, previews can't be commented on or reshared.

Instagram launched a new feature that gives creators and brands the ability to link multiple Reels

Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos.

TikTok launched Campus Verification, a new feature that brings back memories of early Facebook days when you needed a college email to sign up.