Instagram is rolling out Picture-in-Picture (PiP) for Reels to more users. The platform has been testing PiP for some time, with the feature appearing as far back as August 2025 and resurfacing more recently in March.

Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.

Google is making more space for creators in Search with the introduction of Search Profiles. It's a new feature that gives creators a shareable, customizable page that brings together their social accounts, content, and links in one place.

The Cannes Lions International Festival of Creativity returns June 22–26 in Cannes, France. While the Festival has existed for over 70 years, this marks only the third edition of LIONS Creators, its dedicated creator economy program and space, which launched in 2024.

During its recent Investor Day 2026, Spotify announced that it will launch Memberships this summer.

Memberships are a set of tools that allow eligible creators to offer subscriptions to their fans for new and exclusive content and experiences, such as early access to podcasts and bonus episodes.

Short-form video feeds have taken over social media over the past five years. Now, they're steadily making their way into the mobile apps of nearly every major video streaming platform as streamers experiment and launch TikTok-style discovery feeds.

Less than three years after launch, Target is shutting down its Target Creator Program, an affiliate-based initiative that enabled creators to build storefronts, share product links, and earn commissions. The retailer is replacing it with a new program called Club Target.

TikTok and Issa Rae’s HOORAE announced a partnership to bring exclusive micro-dramas (or what it is more broadly referring to as micro-series) to TikTok and PineDrama, TikTok’s recently launched standalone micro-drama app.

Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Pinterest is rolling out "Promote a Pin," a new feature that lets anyone instantly turn organic content into a paid ad, with no advertising experience required.