The new school year is right around the corner, and Arizona State University is making a splash by launching a Content Creation major. Housed within the Walter Cronkite School of Journalism and Mass Communication, the new Bachelor of Arts program is designed to prepare students for careers in the creator economy.

Gap announced that it’s expanding its creator advocacy program to employees, opening it up to employees across its offices, stores, and distribution centers for its portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta.

Google introduced Platform Properties, a new Search Console feature that lets creators track how their social media and video content performs across Google Search and Discover.

I spent what felt like a long six days in the South of France for my first Cannes Lions International Festival of Creativity. Somehow, it also went by incredibly fast. Judging by what I experienced, and what has continued to fill my social feeds, there's a good chance many of you were there too.

One of my predictions for 2024 was that LinkedIn would emerge as a channel for creator marketing and eventually launch its own creator marketplace. The first part proved true. The second part took a little longer than expected, but it's here.

Instagram is rolling out Picture-in-Picture (PiP) for Reels to more users. The platform has been testing PiP for some time, with the feature appearing as far back as August 2025 and resurfacing more recently in March.

Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.

Google is making more space for creators in Search with the introduction of Search Profiles. It's a new feature that gives creators a shareable, customizable page that brings together their social accounts, content, and links in one place.

The Cannes Lions International Festival of Creativity returns June 22–26 in Cannes, France. While the Festival has existed for over 70 years, this marks only the third edition of LIONS Creators, its dedicated creator economy program and space, which launched in 2024.

During its recent Investor Day 2026, Spotify announced that it will launch Memberships this summer.

Memberships are a set of tools that allow eligible creators to offer subscriptions to their fans for new and exclusive content and experiences, such as early access to podcasts and bonus episodes.