TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

Pinterest introduced new labels for AI-generated and AI-modified content.

YouTube is experimenting with AI Overviews in search results.

H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.

YouTube announced a batch of updates for Shorts, its short-form video experience. These updates include longer Shorts, a streamlined player, templates, and more.

YouTube announced the development of AI detection and control tools for creators, artists, actors, musicians, and athletes.

YouTube is experimenting with a new integration with Google Gemini, the AI tool from YouTube’s parent company. I

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

YouTube is updating the Inspiration Tab in Studio, formerly known as the Research Tab, by adding Ideas and Outlines.

YouTube is experimenting with AI-generated instrumentals for Shorts

In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads.

LinkedIn has rolled out a Microsoft Designer integration for Articles and Newsletters.