YouTube to Integrate Google DeepMind’s Veo 3 AI Video Generation Model into Shorts This Summer
YouTube / Cannes Lions
YouTube will begin integrating Veo 3, Google DeepMind’s latest video generation model, into Shorts later this summer. During a keynote at Cannes Lions, CEO Neal Mohan announced the rollout but didn’t share specifics. Shorts are also now averaging over 200 billion daily views.
Why It Matters: While creators can currently use Veo 2 to generate AI-powered video backgrounds, Veo 3’s improved quality will unlock even more creative possibilities. However, with some creators now realizing that the model is being trained on YouTube’s library of videos, there could be some pushback.
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