WhatsApp Is Finally Adding Ads, Plus Promoted Channels & Channel Subscriptions

WhatsApp

WhatsApp is finally getting ads. Ads will appear on the Status page, where users consume Stories-style content. Businesses will also be able to promote their Channels in the Explore tab and offer paid subscriptions for exclusive updates.

Why It Matters: Ads have long been unavailable on the platform, but Meta is taking a slow approach to introducing them in a way that minimizes disruption and preserves privacy, at least on paper.

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