YouTube is partnering with Amazon to let eligible U.S. creators tag Amazon products directly in videos, Shorts, and live streams.

YouTube is bringing Stations to more formats. Stations, which are continuous 24/7 streams of curated videos, launched as part of YouTube's Coachella coverage and are now expanding to creator content, media channels, podcasts, and more.

YouTube shared that it will soon start sending copyright email notifications to channel managers. Similar to channel owners, channel managers will receive copyright claims and removal requests.

YouTube announced upcoming changes to the entry thresholds to the YouTube Partner Program (YPP) for new channels.

Google introduced Platform Properties, a new Search Console feature that lets creators track how their social media and video content performs across Google Search and Discover.

Google is making more space for creators in Search with the introduction of Search Profiles. It's a new feature that gives creators a shareable, customizable page that brings together their social accounts, content, and links in one place.

During its recent Investor Day 2026, Spotify announced that it will launch Memberships this summer.

Memberships are a set of tools that allow eligible creators to offer subscriptions to their fans for new and exclusive content and experiences, such as early access to podcasts and bonus episodes.

Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

YouTube checks the box for a lot of things, but one big gap it has had? Direct messaging. YouTube actually had native messaging for a few years but shut down the feature in 2019 to focus on public interactions like comments.

YouTube is upgrading the TV experience. Creators can soon upload 4K thumbnails, and an AI-powered tool will automatically enhance video resolution. The platform also added immersive homepage previews and contextual search within individual channels.

Music has become synonymous with the social media experience. It drives trends, fuels engagement, and adds personality to short-form video content, which makes up the bulk of today’s feeds. Whether you are scrolling TikTok, Instagram Reels, or YouTube Shorts, chances are the video you are watching is paired with a song. In fact, 85% of videos on TikTok, 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contain at least 10 seconds of music.