The creator marketing industry is set to hit $500 billion by 2027, according to Goldman Sachs. The sheer amount of money flowing into the space reflects the impact creators are having on businesses today and their growing influence on purchase decisions across every demographic.

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos.

YouTube relaxed its Advertiser Friendly Guidelines, now allowing strong language in the first seven seconds of videos without losing monetization eligibility.

YouTube will use AI to verify whether a user is over or under 18 in the US, starting August 15th.

TikTok now supports YouTube Music with its Add to Music app feature, joining Spotify, Apple Music, and Amazon Music as save options. The feature has generated over a billion track saves since 2024, and adding YouTube Music's 125 million subscribers could significantly expand its reach.

YouTube launched Post shelves on Channel Pages. These appear under the Shorts shelf on desktop and mobile for creators with at least two Posts.

YouTube is starting to test a new Collaboration feature. Creators can add collaborators to their video, which then allows their content to be recommended to each other's audiences. YouTube says it's currently testing it with a small group of creators.

YouTube updated Channel Analytics to include New, Casual, and Regular Viewer metrics.

YouTube published new resources for artists. They include best practices for audience growth, how to use Shorts effectively, and tips for navigating Analytics.

YouTube has been spotted testing a new Ask Studio feature. As discovered by YouTube strategist Aniket Mishra, it's an experimental tool that functions as an AI creative partner.

YouTube will begin integrating Veo 3, Google DeepMind’s latest video generation model, into Shorts later this summer. During a keynote at Cannes Lions, CEO Neal Mohan announced the rollout but didn’t share specifics. Shorts are also now averaging over 200 billion daily views.

YouTube is opening up Communities to all creators with access to Posts. Eligible creators can enable the feature via their Channel page. New sorting options like Top and Recent have also been added for Community content.