Google Adds More Creator Content and the Ability to Follow Creators in Discover
Google is updating the Discover feed in its Search app. In the coming weeks, users will see more creator-driven content, including Instagram posts, X posts, YouTube Shorts, as well as traditional articles and stories. Google says more platforms will be added, with my predictions being TikTok, LinkedIn, and Substack content as next.
Google is also introducing a follow button next to creator and publisher names. When tapped, users are taken to a dedicated space showcasing all of their content, which can be filtered by format. Once users follow a creator or publisher, they will see more of this content prioritized in their feed.
Why It Matters:
By giving creators followable spaces in Discover, Google is recognizing the growing demand for diverse voices and a wider spectrum of digital content.
For creators, this update means greater discoverability for their social posts and a new way to reach audiences who are actively searching across the web. For users, it creates an all-in-one feed where articles, videos, and social posts appear together, making it easier to keep up with favorite creators and publishers. Discover is evolving into a more personalized content hub guided by both user preferences and Google’s algorithm.
This update builds on Google’s recent move to let users mark sites and blogs as preferred sources in Top Stories, showing the company’s push to give people more control over content discovery in an AI-driven search era.
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