X is sunsetting its Creator Revenue Sharing program in September and replacing it with the Original Content Rewards Program. Eligible creators, including those with a Premium subscription and at least 5 million organic impressions over three months, can earn rewards for “high-quality content,” from original memes to commentary, based on factors like impressions and audience.

Google introduced Platform Properties, a new Search Console feature that lets creators track how their social media and video content performs across Google Search and Discover.

Google is making more space for creators in Search with the introduction of Search Profiles. It's a new feature that gives creators a shareable, customizable page that brings together their social accounts, content, and links in one place.

Google is updating the Discover feed in its Search app. In the coming weeks, users will see more creator-driven content, including Instagram posts, X posts, YouTube Shorts, as well as traditional articles and stories. Google says more platforms will be added, with my predictions being TikTok, LinkedIn, and Substack content as next.

X (previously known as Twitter) is launching a dedicated video app for smart TVs.

X has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of creators.

X is set to expand its Amplify program, to include more creators, building on the success of a pilot program with MrBeast, who earned over $250,000 in ad revenue after uploading a video.

Threads is currently testing topic tags as a way to categorize posts.

X made a significant change to the format of links. Headlines and preview text are no longer displayed when users share links. Instead, only the header image with the domain overlaid on it is shown.

X, formerly known as Twitter, has begun rolling out a new feature for Premium X users that lets them hide their likes.

Tumblr has launched a new navigation experience for its web platform after a month of testing with select users.

X, formerly known as Twitter, has previewed a few new features.