X is sunsetting its Creator Revenue Sharing program in September and replacing it with the Original Content Rewards Program. Eligible creators, including those with a Premium subscription and at least 5 million organic impressions over three months, can earn rewards for “high-quality content,” from original memes to commentary, based on factors like impressions and audience.

X (previously known as Twitter) is launching a dedicated video app for smart TVs.

X has announced Creator Targeting, an advertising solution that enables advertisers to strategically place their ads alongside a curated list of creators.

X is set to expand its Amplify program, to include more creators, building on the success of a pilot program with MrBeast, who earned over $250,000 in ad revenue after uploading a video.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

X made a significant change to the format of links. Headlines and preview text are no longer displayed when users share links. Instead, only the header image with the domain overlaid on it is shown.

X, formerly known as Twitter, has begun rolling out a new feature for Premium X users that lets them hide their likes.

X, formerly known as Twitter, has previewed a few new features.

The next round of payments for X's ad revenue-sharing program, which compensates creators based on ad impressions in replies to their posts, will be delayed.

More details about Instagram's upcoming text-based app, which has been referred to by different names including P92 and Barcelona, have emerged

Twitter is exploring a new way to showcase media on user profiles.

Twitter announced that it would no longer support CoTweets, a feature it was experimenting with that allowed users to co-author tweets that appear on both profiles.