Google is updating the Discover feed in its Search app. In the coming weeks, users will see more creator-driven content, including Instagram posts, X posts, YouTube Shorts, as well as traditional articles and stories. Google says more platforms will be added, with my predictions being TikTok, LinkedIn, and Substack content as next.

Google is rolling out a Preferred Sources feature that will allow users in the US and India to choose the outlets, including news sites and blogs, they want to see featured most prominently in the Top Stories section of Google Search.

Starting July 10, 2025, Instagram will allow public content from professional accounts to appear in search engine results like Google. Learn what this means for creators and how to optimize for more visibility.

Google revealed new AI-powered shopping features, including a new virtual Try It On feature in Search Labs.

YouTube is expanding automatic location tagging to travel and restaurant-related Shorts.

YouTube is updating mid-roll ads to make them less disruptive. Starting May 12, 2025, ads will appear at natural break points like pauses and transitions rather than in the middle of sentences or actions.

YouTube has added a Promote option for Shorts for Shorts on the Shorts tab on desktop.

YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

Perplexity has introduced Perplexity Shopping, a new e-commerce feature currently available to U.S.-based Perplexity Pro subscribers

YouTube is rolling out Stickers on Shorts Ads.

YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

YouTube is experimenting with a new integration with Google Gemini, the AI tool from YouTube’s parent company. I