Instagram is rolling out Picture-in-Picture (PiP) for Reels to more users. The platform has been testing PiP for some time, with the feature appearing as far back as August 2025 and resurfacing more recently in March.

Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.

Google is making more space for creators in Search with the introduction of Search Profiles. It's a new feature that gives creators a shareable, customizable page that brings together their social accounts, content, and links in one place.

Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Instagram added a highly requested feature: the ability to reorder Carousels.

Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

Instagram is testing a new Early Access feature that lets creators post a Reel exclusively for their followers for the first 24 hours before it becomes public.

Instagram is rolling out a “New” label that appears on recently uploaded posts, helping users quickly identify the latest content on creator and brand profiles. The feature will become even more valuable once Instagram enables grid post reordering.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.

Radisson Hotels & Resorts launched Creator Hub, a program for creators with 1,000–30,000 followers on Instagram and TikTok. Participants earn hotel stays, VIP Radisson Rewards, and more in exchange for content.