Facebook Introduces Content Protection Tool to Safeguard Creators’ Reels

Facebook

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.

When Facebook detects potential matches across Facebook or Instagram, creators receive notifications and can track performance, add attribution, block visibility, or let the content remain.

It’s part of Facebook’s broader push to support original creators.

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Lindsey Gamble

Lindsey Gamble is a leading voice in the creator economy.

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