Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

Facebook shared updates on its initiative to reward creators who post original content and deprioritize unoriginal content.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.

Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.

Meta is extending its teen safety measures to include adult-managed accounts that feature children under 13—such as family vloggers, kid influencers, and parent-run pages.

Facebook added the ability for users to add music and themed backgrounds to text posts.

Facebook is cracking down on unoriginal content. After taking action on over 500,000 accounts engaging in spammy behavior and removing 10 million profiles impersonating creators, Facebook is now enforcing stricter policies on accounts reposting others’ content.

Facebook says links in post captions can hurt reach. Some users are now seeing alerts in their Professional Dashboard warning that links may reduce distribution, and encouraging them to place links in the comments instead.

Facebook will classify all videos as Reels. In the coming months, any video content posted regardless of length or orientation, will be labeled a Reel.

Meta is expanding its generative AI tools for ads. Updates include creating ads based on different audience personas, turning multiple images into videos with music and text overlays, and Video Highlights, which lets viewers skip to key segments of a video ad.

Meta unveiled several updates to its creator-brand advertising solutions.