Facebook Will Limit Reach and Monetization of Unoriginal Content
Facebook is cracking down on unoriginal content.
After taking action on over 500,000 accounts engaging in spammy behavior and removing 10 million profiles impersonating creators, Facebook is now enforcing stricter policies on accounts reposting others’ content.
This includes limiting the distribution of duplicates, revoking access to monetization features, and linking back to the source on reposted videos.
Mirroring Instagram’s efforts to reward original content, which have led to improvements (60% of recommended Reels are now original), Facebook is one of many platforms working to prioritize originality, while still embracing remix culture and AI.
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