Roblox Launches Licensing Platform for Creators to Build With IP from Netflix, Lionsgate & More

Roblox

Roblox introduced a new licensing platform featuring License Manager and Licenses Catalog. Through this, eligible creators will be able to license IP from Netflix, Lionsgate, Sega, Kodansha, and more to build experiences on the platform.

Why It Matters: This streamlines the licensing process, which can often be time-consuming and complex, benefiting both IP holders and creators.

In recent years, major companies have become more open to licensing their IP to creators. For example, sports leagues like the NFL and NBA allow select creators to use game footage in their content.

Roblox’s move aligns with its long-term mission to capture 10% of all gaming content revenue flowing through its ecosystem. This year alone, Roblox creators are on track to earn over $1 billion in payouts.

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