Roblox introduced a new licensing platform featuring License Manager and Licenses Catalog. Through this, eligible creators will be able to license IP from Netflix, Lionsgate, Sega, Kodansha, and more to build experiences on the platform.

Roblox introduced Creator Rewards, a bonus program that rewards creators with Robux based on user engagement with their experiences.

Roblox is partnering with e-commerce platforms, starting with Shopify, to enable creators and brands to sell physical merchandise directly from their digital experiences.

Roblox has revealed that its creators earned over $800 million since the beginning of last year, with $182 million earned in the first quarter of this year.

Forever 21 joined forces with Virtual Brand Group, a metaverse creation company to build a fashion retail experience on Roblox featuring creator-designed merch and stores.