Roblox is partnering with e-commerce platforms, starting with Shopify, to enable creators and brands to sell physical merchandise directly from their digital experiences.

YouTube is expanding its partnership with Shopify, allowing eligible Shopify Plus and Advanced merchants in the US to join YouTube Shopping’s affiliate program. Merchants can sign up through the Google and YouTube app on Shopify and manage their programs via Google Merchant Center.

YouTube is expanding its partnership with Shopify, allowing all eligible Shopify Plus and Advanced merchants in the US to sign up for YouTube’s Shopping affiliate program via the Google and YouTube app on Shopify.

Pinterest is currently accepting applications for the Pinterest Inclusion Fund in partnership with Shopify. The fund is open to small merchant businesses, independent publishers, and boutique creator agencies based in the US and Canada.

Through a directory, creators can discover merchants to work with based on personalized recommendations.

Shopify enters the link-in-bio market with Linkpop, which lets creators share links, access analytics tools, and sell products directly from their Shopify store.