Meta has launched a new Mac desktop app for Meta AI, its AI assistant. The app includes built-in system-wide dictation and can view a shared app window to answer questions or provide feedback based on what's on screen.

Facebook officially launched Facebook Creator Studio, an AI-powered companion app announced earlier this summer. The app provides personalized guidance, comment management tools, including AI-powered comment replies, and content insights.

Instagram is rolling out Picture-in-Picture (PiP) for Reels to more users. The platform has been testing PiP for some time, with the feature appearing as far back as August 2025 and resurfacing more recently in March.

Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.

Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Facebook announcedCreator Fast Track, a new program aimed at bringing established creators from Instagram, TikTok, and YouTube onto the platform

Threads, Instagram’s X competitor, is officially beta testing “Dear Algo,” an AI feature that lets users shape their feeds by telling Threads what they want to see more or less of.

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

Instagram is testing a new Early Access feature that lets creators post a Reel exclusively for their followers for the first 24 hours before it becomes public.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.

Instagram is testing skippable ads on Reels again. These ads include a countdown timer in the top-right corner signaling when an ad is about to start. Once it does, viewers can tap “Skip” to return to the Reel.

Instagram has crossed 3 billion monthly active users, joining Facebook and WhatsApp at this major milestone. For all the talk about it “dying,” the platform remains deeply embedded in culture and continues to grow.