Meta Introduces “Series” Feature Across Instagram and Facebook to Turn Reels Into Episodic Content
Meta is testing a new Series feature across Instagram and Facebook that lets creators package Reels into episodic collections.
How the Series Feature Works
Select creators already producing serialized content can group existing and new Reels into a dedicated Series tab on their profile. When videos from a Series are discovered in Feed or the Reels tab, viewers can tap through to watch the full collection.
Meta is also exploring how Series could be monetized, though it has not shared specific plans. Possibilities include allowing creators to offer a few episodes for free before gating the rest, or introducing pre- and mid-roll ad formats with revenue sharing.
Serialized Content Continues to Gain Momentum
Serialized and episodic content has become a bigger part of social media, from microdramas and creator-led shows to educational series and interviews. As creators look to build deeper audience relationships, they are increasingly investing in multi-part formats.
Series has Meta returning to a feature by the same name from the IGTV era and builds on a Reels linking feature it launched earlier this year. But this version is more developed, creating a cleaner pathway for creators to share this type of content and for audiences to follow along.
Social Video Is Becoming the New Television
Deloitte Insights
The timing is notable as the lines between social media and television continue to blur. According to Deloitte's Digital Media Trends, Fall 2025 report, 36% of consumers now say watching social video is the same as watching TV.
At the same time, platforms are investing more heavily in serialized programming. TikTok recently partnered with Issa Rae's HOORAE to produce several shows, including Screen Time, whose first episode reached 20 million views in its first 24 hours. It also announced Sundance Collab, a new initiative with Sundance Institute to help creators develop micro-series.
Series could be an early signal that Meta is ready to move more aggressively in this space, particularly given its new TV experience, which is designed around lean back viewing that serialized and episodic content are well suited for.
