In 2025, creator platforms like YouTube, TikTok, and Instagram are expected to surpass traditional media, including TV networks, news companies, and radio, in ad revenue for the very first time, capturing more than half of the market.

Starting July 10, 2025, Instagram will allow public content from professional accounts to appear in search engine results like Google. Learn what this means for creators and how to optimize for more visibility.

Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

Instagram appears to be testing limits on how many Trial Reels creators can share in a 24-hour period. Several creators have reported receiving notifications saying they’ve “almost reached the limit” and can only share one more before needing to wait.

Instagram added two new features designed to engage and support creators: Recap and Celebrations.

Threads has been improving how links are ranked on the platform

Instagram is nudging users to make in-feed posts they share to Stories full-screen.

Instagram has a new Suggested Fixes feature.

In the coming weeks, it is reportedly set to launch a teleprompter feature, allowing creators to read scripts while recording videos directly within the app.

Instagram is expanding access to its comment management features.

Instagram introduced a new Expander feature for Stories

Instagram now supports 3:4 aspect ratio photos, the native format for most phone cameras. When users upload a 3:4 image, it appears exactly as shot. This applies to single photos and carousels. Users can still share posts in 1:1 and 4:5 formats.