TikTok Deepens Music Industry Ties with New Tools for Songwriters

TikTok / TikTok Songwriters Features

TikTok is beta testing Songwriter Features, a set of tools designed specifically for songwriters. Tools include the ability to add a songwriter label and a music tab to spotlight songs they’ve written to their profiles.

Developed based on feedback from songwriters and a MIDiA report showing that 80% of songwriters use social media to share their careers (with 53% doing so on TikTok), this is TikTok’s latest move to deepen its ties to the music industry.

It also reinforces the idea that everyone is expected to be a content creator now, even those traditionally behind the scenes.

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