TikTok Shop has launched Shoppable Photos. Creators and brands can now make photo-based posts shoppable by uploading two or more images and tagging them with direct product links. Like Shop videos, these posts appear across the For You Feed, Search, and the Shop tab, letting users view product details and purchase directly through TikTok’s in-app cart.

Audible and TikTok announced a new partnership centered on #BookTok, a TikTok subcommunity where readers, creators, and authors share short-form videos about books — including reviews, recommendations, reactions, and memes. It includes:

The new year is approaching, bringing one of my favorite rituals: reflecting on the past year and forecasting what comes next.

Based on my experience as a creator and marketer, and what I’ve observed across the industry, here are my 10 key trends for 2025.

TikTok introduces a new feature that lets users control how much AI-generated content appears on their For You Page. Using the Manage Topics tool, users can choose to see more or less AI content, a trend other social platforms like Instagram may soon adopt.

Radisson Hotels & Resorts launched Creator Hub, a program for creators with 1,000–30,000 followers on Instagram and TikTok. Participants earn hotel stays, VIP Radisson Rewards, and more in exchange for content.

Music has become synonymous with the social media experience. It drives trends, fuels engagement, and adds personality to short-form video content, which makes up the bulk of today’s feeds. Whether you are scrolling TikTok, Instagram Reels, or YouTube Shorts, chances are the video you are watching is paired with a song. In fact, 85% of videos on TikTok, 84% of videos on YouTube, 58% on Instagram, and 49% on Facebook contain at least 10 seconds of music.

Instagram announced a new school experience for US college students. After verifying their student email through UNiDAYS, students can add a school banner to their profile and access a directory of confirmed classmates, organized by graduation year.

TikTok launched Campus Verification, a new feature that brings back memories of early Facebook days when you needed a college email to sign up.

TikTok launched a new way for creators to make money through TikTok Go. The invite-only program allows eligible creators to earn commission-based rewards for promoting hotels, restaurants, local experiences, and other services.

TikTok is expanding its Out of Phone Program, its out-of-home advertising solution.

TikTok is testing a feature that automatically notifies parents when their teen uploads public content, including videos, Stories, or Posts.