Audible & TikTok Partner to Bring the Best of #BookTok Directly to the Audible App

Dec 23

Audible and TikTok announced a new partnership centered on #BookTok, a TikTok subcommunity where readers, creators, and authors share short-form videos about books — including reviews, recommendations, reactions, and memes. It includes:

A dedicated “Best of #BookTok” destination, available in-app and on the web, curating dozens of trending BookTok titles. The collection will be refreshed regularly by the Audible Editorial team based on what’s trending on TikTok. Users will also see a carousel of trending BookTok titles directly on Audible’s app home and website.
New collections organized around BookTok’s most popular genres, ranging from broad categories like thrillers and historical fiction to microgenres such as romantasy, book-to-screen, and dark academia.
Visual badges highlighting which books are currently trending on BookTok.

Why it matters: With this move, Audible is bringing BookTok’s cultural influence directly into its ecosystem, making it easier for book lovers to discover new titles through social-driven discovery. Creators and authors of these titles benefit from expanded reach at a key moment — when someone is actively looking for a new title to consume.

#BookTok is one of the largest communities across social media, with more than 70 million posts on TikTok tagged with the hashtag. It’s also one of the most influential: data from the Publishers Association shows that 68% of 16–25-year-olds say #BookTok has inspired them to explore books they never would have considered otherwise.

If you want to explore some of these trending titles yourself, you can check them out on Audible here. (This is an affiliate link — I may earn a small commission if you sign up.)

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