Audible and TikTok announced a new partnership centered on #BookTok, a TikTok subcommunity where readers, creators, and authors share short-form videos about books — including reviews, recommendations, reactions, and memes. It includes:

Spotify inked a partnership with United Airlines. Over 450 hours of Spotify-curated playlists, podcasts, and audiobooks are now available across 130,000+ in-flight screens on United flights.

Twitch introduced a Sponsorship tab in the Creator Dashboard.

TikTok announced a new partnership with Eventbrite. The partnership allows users to add links to Eventbrite events directly in their videos. Viewers can then click through to explore event details and purchase tickets within the TikTok app.

Pinterest will be attending Coachella this year, marking its first appearance at the iconic music festival.

Peloton and TikTok have announced a new partnership that introduces a content hub on TikTok, called #TikTokFitness Powered by Peloton.

TikTok has signed new deals to bring its videos to bigger screens.

TikTok is partnering up with Quizlet, a popular online education platform that helps users explore topics and ideas they want to learn about more..

TikTok has signed a new music deal with Merlin, a UK-based global agency that represents thousands of indie labels and artists.

Apple Music and the National Basketball Association are teaming up for a new content partnership centered around an exclusive playlist called The BASE: LINE featuring music by independent artists via United Masters.

WWE and TikTok announced a new partnership that features the popular wrestling entertainment company launching an official TikTok account as well as giving users the ability to use the entrance themes from more than 30 of its past and current superstars in their videos.

Spotify launches a new playlist feature in Soundtrack Your Ride, which creates a customized playlist for you to listen to during a road trip.