TikTok Expands Out-of-Home Advertising to Physical Locations

TikTok / Out of Phone

TikTok is expanding its Out of Phone Program, its out-of-home advertising solution.

With new partners including Curb, Westfield Malls, Rockbot, and Hope Hydration, advertisers will be able to bring TikTok content to screens in taxis, shopping malls, brick-and-mortar businesses, and even water stations.

Advertisers can bring high-performing TikToks to more real-life experiences, reaching audiences even when they aren't on their phones, which gives them a diverse advertising ecosystem that spans digital to physical touchpoints.