Facebook Is Making All Videos Shared on the Platform Reels

Facebook / Reels tab

Facebook will classify all videos as Reels. In the coming months, any video content posted regardless of length or orientation, will be labeled a Reel. These will appear on the Reels tab, reach followers, and be recommended to new audiences based on settings. Creators will also have access to unified editing tools and performance metrics.

Why It Matters: This simplifies how creators publish, track, and monetize video content and aligns Facebook more closely with Instagram.