Most affiliate marketing on social media is a workaround. Link in bio. Swipe up. ManyChat automations. Meta wants to change that with new shopping and affiliate features across Facebook and Instagram.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.

Instagram updated its Reels camera. Creators can now record up to 20 minutes, use an undo button to remove clips, customize touch-ups, and get a smoother green screen, along with refreshed timer and countdown tools.

Instagram has crossed 3 billion monthly active users, joining Facebook and WhatsApp at this major milestone. For all the talk about it “dying,” the platform remains deeply embedded in culture and continues to grow.

Instagram has officially launched a native iPad app, which has long an afterthought for the platform.

Instagram's Send a Preview feature has been spotted again. It allows creators to share a preview of a Reel with friends before posting, which also generates a draft of the Reel. Unlike a published post, previews can't be commented on or reshared.

Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.

Instagram added a Quiz sticker to Feed Posts and Reels. Users can ask a question and add up to four multiple-choice answers that will appear in the captions.

Instagram confirmed it's testing new insights for Reels. Building on last week's spotted Carousel insights, creators will soon be able to see exactly when viewers hit "like" during their videos.

Instagram recently shared a breakdown of which content formats to use based on goals.

Instagram’s Edits got another trio of updates. Creators now have access to more Reels insights, including new followers and accounts reached, as well as the ability to sort Reels by likes, comments, and saves.

Facebook will classify all videos as Reels. In the coming months, any video content posted regardless of length or orientation, will be labeled a Reel.