Instagram is Testing New Reels & Carousel Insights Showing Exactly When Viewers Like a Post

InstagramNew Features & ToolsMeta
Written By Lindsey Gamble
Instagram's new insights for Reels and Carousels

Instagram / Rachel Karten

Instagram confirmed it's testing new insights for Reels. Building on last week's spotted Carousel insights, creators will soon be able to see exactly when viewers hit "like" during their videos.

Presented through an interactive chart, this granular data can help creators understand what’s working—whether it’s the opening hook, a specific scene, or key messaging that’s driving engagement.

Want more creator economy news, trends, and insights? Sign up for my newsletter and follow me on LinkedIn, Threads, and Instagram.

Lindsey Gamble

Lindsey Gamble is a leading voice in the creator economy.

https://www.lindseygamble.com
Previous

Instagram Adds Quiz Stickers for Feed Posts & Reels
Next

Buy Me a Coffee Adds Level Highlighting to Help Creators Spotlight Membership Tiers