Threads expanded its insights for creators, offering a more detailed view of performance. Creators can now see where their views are coming from—whether it’s Home, Search, their Profile, or outside Threads via Instagram and Facebook.

Instagram confirmed it's testing new insights for Reels. Building on last week's spotted Carousel insights, creators will soon be able to see exactly when viewers hit "like" during their videos.

Instagram is testing a new analytics feature that shows exactly which frame in a carousel post received the like.

Instagram’s Edits got another trio of updates. Creators now have access to more Reels insights, including new followers and accounts reached, as well as the ability to sort Reels by likes, comments, and saves.

Threads revealed new link-sharing features. Creators can now add up to five links to their bio, each with a custom title, similar to Instagram. Soon, Threads will begin testing link insights that show how often links in profiles and posts are tapped.

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.

Meta has announced updates for the Threads desktop experience for creators and brands.

YouTube introduced new features to enhance its shopping capabilities.