Instagram’s Guide to Choosing the Right Content Format Based on Audience Goals

Rachel Karten (Link In Bio) / Instagram

Instagram recently shared a breakdown of which content formats to use based on goals.

According to the chart, Reels and Carousels are best for reaching new audiences, while Carousels, Photos, and Stories are great for engaging current followers. Lives and Broadcast Channels are ideal for nurturing loyal fans.

It’s a helpful framework for creators and brands to align their content strategy with desired outcomes. It’s also a valuable reference when building influencer marketing programs and working with multi-format creators, as it helps determine not only which types of creators to use for specific goals, but also when to activate them at different stages of a program.

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