Instagram recently shared a breakdown of which content formats to use based on goals.

Threads now lets users send photos via Direct Messages.

Instagram now supports 3:4 aspect ratio photos, the native format for most phone cameras. When users upload a 3:4 image, it appears exactly as shot. This applies to single photos and carousels. Users can still share posts in 1:1 and 4:5 formats.

Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.

In a recent AMA, Adam Mosseri revealed that the platform will adjust the quality of Reels, Stories, and Photos, based on performance and network conditions, such as slow Wi-Fi.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram now allows users to add music to their Carousel posts that include videos. Previously, users could only add music to Carousels composed of photos. When music is added, the sound from the video(s) is muted.

TikTok's desire for creators to share longer videos is no secret. But photos, too? Recently, TikTok has been making a greater push for creators to post photo content.