Facebook Cracks Down on Spam to Improve Feed Quality and Support Creators

Facebook announced new measures to reduce spammy content. These include limiting reach and monetization for accounts using irrelevant hashtags, overly long captions, or engaging in fake behavior like impersonation or engagement baiting.

The platform is also testing a downvote button for comments and giving creators the ability to report impersonators directly from the comment section.

Why It Matters: These updates are part of Facebook’s broader effort to make feeds more relevant and valuable for users, which ultimately helps creators gain more visibility. Over the past year (and more noticeably recently), Facebook has been steadily positioning itself as a creator-friendly platform focused on helping creators grow, reach audiences, and monetize more effectively.