Instagram is testing a new Early Access feature that lets creators post a Reel exclusively for their followers for the first 24 hours before it becomes public.

Instagram is rolling out a “New” label that appears on recently uploaded posts, helping users quickly identify the latest content on creator and brand profiles. The feature will become even more valuable once Instagram enables grid post reordering.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones.

Instagram updated its Reels camera. Creators can now record up to 20 minutes, use an undo button to remove clips, customize touch-ups, and get a smoother green screen, along with refreshed timer and countdown tools.

Instagram is testing skippable ads on Reels again. These ads include a countdown timer in the top-right corner signaling when an ad is about to start. Once it does, viewers can tap “Skip” to return to the Reel.

Instagram has crossed 3 billion monthly active users, joining Facebook and WhatsApp at this major milestone. For all the talk about it “dying,” the platform remains deeply embedded in culture and continues to grow.

Instagram has officially launched a native iPad app, which has long an afterthought for the platform.

Instagram's Send a Preview feature has been spotted again. It allows creators to share a preview of a Reel with friends before posting, which also generates a draft of the Reel. Unlike a published post, previews can't be commented on or reshared.

Instagram launched a new feature that gives creators and brands the ability to link multiple Reels

Meta expanded access to Meta AI translations, giving creators the ability to automatically dub and lip-sync their Facebook and Instagram Reels in another language using their own voice and tone.

Instagram had a busy week, announcing multiple product updates ranging from new insights to new ways for users to share and discover content.

Instagram shared a slightly different version of its guide for using content formats based on what communities creators are trying to reach.