Instagram Launches New Insights, Reposts, Maps & Friends Tab
Instagram / Reposts
Instagram had a busy week, announcing multiple product updates ranging from new insights to new ways for users to share and discover content.
Analytics Features:
When People Liked Your Reel: An interactive chart showing the specific moments in a Reel that generated likes.
When People Liked Your Carousel: Shows which slide viewers were on when they liked the Carousel.
Post Level Demographics: Gender, country, and age breakdowns now available for individual Reels and Posts.
Top Followers Drivers: Identifies which Reels and Posts are most effective at converting viewers into followers.
Viewers Metric: The "Accounts Reached" metric will be replaced by "Viewers," measuring how many accounts actually viewed the content.
Social Features:
Reposts: Users can repost public Reels and Feed posts, which will appear in a new Reposts tab on profiles and may also show up in their friends' feeds.
Friends in Reels: A new tab that shows a feed of content that users' friends have liked, commented on, reposted, or created. Users can reply to start conversations with friends and mutuals.
Instagram Map: An opt-in location sharing feature that lets users share their most recent location with friends and see location-based content based on what friends have shared or engaged with.
Why It Matters: New insights offer creators and brands more visibility into what drives engagement. They can now identify precise elements that resonate with audiences, from opening hooks and audio selections to visual text and calls-to-action, while understanding who specifically is seeing their content and tracking which content formats successfully convert viewers into followers.
The social features add to Instagram's emphasis on connecting people over content. Reposts provide a native way for users to share content that resonates with them while giving credit to the original creator, helping with discovery.
The Friends tab centralizes social circle content, giving users a dedicated space to see what their immediate network engages with rather than relying solely on the main algorithm.
Although the Map will be popular with Gen Z users, it's hard not to address the privacy concerns users have been voicing since the announcement, some of which stem from unclear communication around the feature and misinformation spreading among users.
