Instagram is testing a new Early Access feature that lets creators post a Reel exclusively for their followers for the first 24 hours before it becomes public.

Instagram had a busy week, announcing multiple product updates ranging from new insights to new ways for users to share and discover content.

Expedia has launched Trip Matching, a new AI-powered feature that lets users DM any public Instagram Reel to its official account.

Instagram is considering launching a standalone app for Reels, according to The Information.

Instagram now supports Reels up to three minutes long.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

Instagram had a busy week. With official product launches, new tests, and expanded experiments, it’s been a lot to keep up with. If you felt the same, you'll appreciate this post.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram has added two new Notes features.