Threads rolled out a Paid Partnership label.

With the Branded Content Tool, creators can easily disclose Reels they create in partnership with brands. Like Instagram Reels, their video will have a Paid Partnership label when they add the tag.

Instagram announced several new capabilities for Branded Content, including the expansion of the Branded Content Tag for Reels and Instagram Live, a new creation flow for Branded Content Ads, the introduction of shoppable Branded Content Ads, and much more.

Facebook is expanding access to its Brand Content Tag to administrators of public Facebook Groups, allowing them to properly disclose content that is shared in partnership or on behalf of a brand.