TikTok's Collaboration feature has been spotted again.. The feature, similar to Instagram Collabs, allows multiple accounts to co-author a post. This post is then shared on all of their profiles and with their followers. It was initially spotted back in May in a post between Will Smith and his Westbrook Racing team.

Instagram now notifies accounts when they gain followers from Collaborative Posts—posts using the Collabs feature.

Instagram launched Collabs, a new feature that enables creators to co-author in-feed posts and Reels.