Instagram recently announced that it is testing a new way to set reminders for upcoming product launches via launch stickers in Instagram Stories and product launch tags for in-feed posts.

Shortly after rolling out its new Checkout feature, Instagram launched an new @shop account curated by its team and features content inspired by small businesses and creators. like Feel jeans, Glossier Play Colorslide, Mented Cosmetics, and other emerging brands.

After months of rolling out shopping-related features, Instagram finally launched a feature that lets users make purchases from brands without ever having to leave the app.