Instagram is testing a new way for creators and brands to sell products on the platform in the form of shoppable product tags in post captions.

Shortly after rolling out its new Checkout feature, Instagram launched an new @shop account curated by its team and features content inspired by small businesses and creators. like Feel jeans, Glossier Play Colorslide, Mented Cosmetics, and other emerging brands.

Instagram announces ‘Shopping From Creators',’ a new feature that lets influencers including public figures, creators, athletes, publishers, and artists, tag products in their posts and sell to users in-app.