Instagram is currently testing a new Shops From Facebook feature that provides users with personalized recommendations, ads and sponsored content based on their activity across Facebook products, including Instagram.

Instagram recently announced that it is testing a new way to set reminders for upcoming product launches via launch stickers in Instagram Stories and product launch tags for in-feed posts.

Shortly after rolling out its new Checkout feature, Instagram launched an new @shop account curated by its team and features content inspired by small businesses and creators. like Feel jeans, Glossier Play Colorslide, Mented Cosmetics, and other emerging brands.

Instagram’s new shopping features gives users new ways to discover new products, shop from their favorite brands, and keep track of all their shopping inspiration in one place.

Instagram launches two new shopping features in Shopping In Stories and Shopping In Explore.