YouTube announced new tools for creator-brand collaborations:

Instagram is rolling out Testimonials, a new type of Partnership Ad. Initially tested last year, these are text-only endorsements by creators that appear in ads.

YouTube has recently been ramping up its efforts to facilitate creator-brand collaborations through a series of new initiatives.

YouTube made Partnership Ads available to all advertisers, allowing brands to feature creator videos in their ad campaigns.

Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.

Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.

Instagram's Creator Marketplace, a platform that connects creators and brands, is expanding to eight new regions: Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil.

Instagram has launched a new feature that prompts creators to edit their Stories when they toggle on ‘Allow brand partners.

Instagram is rebranding Branded Content Ads as Partnership Ads