Short-form video feeds have taken over social media over the past five years. Now, they're steadily making their way into the mobile apps of nearly every major video streaming platform as streamers experiment and launch TikTok-style discovery feeds.

Amazon has launched a FAST (Free Ad-Supported TV) Channel for Amazon Live, available on Prime Video and Freevee. The channel offers 24/7 live shopping programming featuring creators, brands, and celebrities.