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TikTok Shop Expands With the Launch of Shoppable Posts
TikTok Shop has launched Shoppable Photos. Creators and brands can now make photo-based posts shoppable by uploading two or more images and tagging them with direct product links. Like Shop videos, these posts appear across the For You Feed, Search, and the Shop tab, letting users view product details and purchase directly through TikTok’s in-app cart.