YouTube is expanding access to the YouTube Partner Program (YPP) by lowering the eligibility criteria, allowing smaller creators to monetize their content through fan funding features.

Tom Leung, YouTube’s director of product management, revealed that the Google-owned platform is testing a new way for creators to sell ads to brands in the latest video of YouTube’s Creator Insider series.

YouTube is providing creators with a new way to make money with the launch of Super Stickers, which allows fans to support and connect with their favorite creators during live streams and Premieres by purchasing animated stickers.