TikTok is beta-testing Digital Avatars, a new creative product with select advertisers.

TikTok introduced the Search Ads Toggle, a new feature that auto-generates ads to be displayed within search results by leveraging existing ad content.

TikTok has opened its Commercial Content Library to users. This library allows users to search for and view commercial content, including paid media ads and other commercial content tagged with the paid partnership label (e.g., branded content, sponsored content, etc.).