Twitch Rolls Out Its Redesigned App to More Users

Twitch / Redesigned App

Twitch has expanded the rollout of its redesigned mobile app. The updated app features a personalized feed of live streams, allowing users to scroll through and tap to join streams or access the Clips feed with short-form videos. Additional updates include a Follow drawer for live streams and a Stories drawer for accessing Stories.

Why It Matters: After extensive testing, Twitch is now making the redesigned app available to a wider audience. While desktop remains the primary platform for content consumption, mobile usage is on the rise. Over 50% of users access Twitch on their phones monthly, with nearly 75% of new users doing the same.

The new app design caters to this trend by offering a mobile-friendly way to view live content and incorporating features like Clips and Stories for shorter, more frequent consumption.

Still Not Profitable: Despite the increase in mobile usage, Twitch has yet to achieve profitability. According to a Wall Street Journal report, Twitch earns about $2 billion annually but remains unprofitable, even a decade after its acquisition by Amazon. Declining ad spend and growing competition from platforms like YouTube, which is advancing its live streaming efforts, contribute to this challenge.