VSCO Debuts A New Standalone Camera App With Capture

VSCONew Features & ToolsCapture
Written By Lindsey Gamble
VSCO Captures Screenshot

VSCO

VSCO is launching Capture, a new standalone iOS camera app that lets users apply over 50 film-style filters before taking a photo. Images can be exported or sent directly to the VSCO app.

Capture is currently being tested in Ireland, Australia, and New Zealand, with U.S. access expected later this summer.

Why It Matters: Since the app requires a VSCO login, it serves as a new entry point for user acquisition, reflecting the broader trend of platforms launching standalone apps to drive growth and/or serve new audiences.

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Lindsey Gamble https://www.lindseygamble.com
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