Airbnb is now letting users pay less at the time of booking with the launch of new feature Pay Less Up Front. 

A group of ex-Tinder employees including former CTO, Ryan Ogle have come together to launch a new professional networking app Ripple. 

Tom Brady launches The TB12 Method app, giving users access to his approach to sustaining peak performance. 

According to reports, Snap Inc. is working on a new feature for Snapchat called Stories Everywhere that will allow content to be available beyond its app. 

After weeks of testing, Instagram is a rolling out a new feature called Recommended For You. 

Despite reports of financial troubles, Tidal announces a new TV app and holiday promotion. 

Google launches three new photography apps for the first installment of its "Assperiments" program. 

It's being reported that Apple is in the process of acquiring media recognition app Shazam for $400 million. 

Vine co-founder Dom Hoffman took to Twitter and announced that he is working on Vine 2.0., a follow-up to the popular short form video social platform. 

Postmates is launching a new on-demand service called Postmates Fresh that will compete with AmazonFresh and Instacart. 

Over the next two years, Walt Disney Company will launch two new streaming services including ESPN Plus. 

Adidas launches a new personalized shopping app that is based on consumers’ preferences and behaviors.