Following a few months of testing, Instagram is now rolling out its Creator Marketplace to more brands in the U.S. and adding new features.

Instagram is testing a new Group Profile feature. The feature would allow users to collaborate and share Feed posts, Stories, and Reels to one, shared profile.

Meta unveiled several ad-related updates for Facebook and Instagram, including new ad formats for Facebook Reels and ad placements in Explore Home and Profile Feed.

Instagram is testing a pair of new features that could increase its appeal to creators.

Instagram recently introduced longer Stories. Videos up to 60 seconds long will no longer be broken into 15-second segments.

Instagram revealed it’s testing two new ways for users to better shape their Instagram experience.

Instagram is currently developing a Media Kit feature.

Meta announced the rollout of the Add Yours Sticker for Reels across Facebook and Instagram, which originally launched for Stories last November.

Instagram rolled out a new Instagram Map experience, where users can explore popular locations around them and filter by categories such as Restaurants, Cafes, Sights, Parks & Gardens, Hotels, and Bars.

The most significant change is that all videos under 15 minutes will now be uploaded as Reels. When these videos are under 90 seconds long and public, they will be eligible to be recommended to more people on Instagram. T

Through the Reels API, third-party apps can integrate with Instagram for content publishing, insights, comment moderation, hashtag search, mentions, and more.

Meta announced several updates to creator monetization for Facebook and Instagram this week, including delaying the charging of creator fees for Subscriptions, Badges, Paid Online Events, and Bulletin until 2024.